Managing your website calls for a thorough and attentive approach. The design and layout of your site, as well as the content it hosts, require occasional updating and refreshing to improve your search engine optimization (SEO). While Google and other search engines are somewhat evasive about the exact metrics and information they use when ranking pages, you can sense, to a certain degree, what they are likely looking at. Expertise, authoritativeness, and trustworthiness (think of these qualities as the acronym “EAT”) are important attributes for your site, and a Los Angeles SEO service can help you improve in all of these areas.
Understanding “Your Money or Your Life” Pages
Google is known for using complex algorithms and ever-evolving criteria for categorizing and ranking sites on its search engine results pages (SERPs). One phrase that they utilize, “Your Money or Your Life” (YMYL), has gained attention lately as it can cover a broad swath of important content.
Google deems pages that feature relevant content about a user’s health, financial stability, or future happiness to be YMYL. The search engine holds these pages to a more rigorous standard than other content, as it holds specific value for potential searchers. Understanding the specifics of YMYL topics can be key to maintaining your site’s dynamic SEO strategy.
Page raters working for Google–the individuals tasked with assigning page quality scores–are instructed to hold pages that can impact a user’s life to a particularly high standard. A part of this rating process is to look closely at a site’s EAT qualities.
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