Black and white printing is all well and good if you just want to give information. On the other hand, if you want to provoke a response in your intended audience, then you have to go with color printing. It is well-known fact that colors evoke emotions. We all react to colors. So, if you want to make an impact with your advertising or get something across to viewers or readers, then you have to go with colors. Full-color printing has proven to be much more effective in advertising than black and white. For that reason, we at Printing Matters would like to tell you about full-color printing in Burbank.
Color theory has its roots back in the 17th century with Sir Isaac Newton, during his experiments with the color spectrum. Since then it has become a mixture of both art and science. Today, all color printing is based on the color wheel.
Read more about full-color printing in Burbank at My Printing Matters.