Marketing has indeed come a long way, and there is no more significant way than it to position your products and services. There are lots of reasons why the businesses must choose the right way to market their offerings.Having the right goals and tools to achieve those goals is necessary for companies to achieve their objectives. Now, let’s look at why it’s time for your company to start doing S.M.A.R.T SEO.
Starting off with S.M.A.R.T SEO Goals
Most companies have started appreciating the importance of utilizing SEO in their online marketing strategies. Businesses which are competitive are implementing S.M.A.R.T goals in their online marketing.This acronym stands for specific, measurable, achievable, realistic and timely. This formula has proved to be successful for many businesses when it is incorporated into their SEO goals.
- Specific Goals
The SEO strategy should have specific goals instead of having unclear ones. To state that you want to rank #1 for a particular keyword is a vague goal. This doesn’t specify some of the factors such as knowing exactly what you have achieved. Therefore, you can simplify it by stating the expected results like the number of visitors you want to get to the website. In addition, you can clarify as to how many leads you want to get and amount of sales that you want to achieve.
- Measurable Goals
The advantage of having specific goals is that they are measurable. Companies use SEO to rank highly for a keyword which increases website traffic. As a result of this, you get more leads which can be converted to sales.Measurable goals mean that this data can be evaluated against some standard. There are many factors you can measure in SEO including rank for main converting organic and local keywords.
- Achievable Goals
It’s important to see that you have all the resources, skills and time frame to achieve the goals. Maintaining good rankings should always be at the forefront of your strategy. Remember that you need to understand how your business will be affected by these goals. There are also competitors who are a reckoning force in the search engine results page. It is essential to be on top of your game by having challenging SEO goals.
- Realistic Goals
The realistic can also stand for relevant in SEO. This means that the keywords must be related to the products and services you are selling. To reach the first page for a given keyword, the content should be relevant to the intent of the search. If you find that there is an increase in traffic but lack of enough conversions, then your SEO goals are not relevant.
- Timely Goals
The goals should have endpoints and checkpoints built into it. S.M.A.R.T SEO strategy takes more time, needs monitoring and adjusting due to the regular changes in Google’s search rank algorithm. When you have a time frame for a goal, it helps you to stay focused on it. Unfortunately, without time frames goals cannot be achieved due to disruptions such as postponements and being drawn out.
