Virtue signaling has been pretty popular since the Obama years, but the “Go Woke, Go Broke” effect seems to be set in stone at this stage. Taking any sort of adversarial stance also doesn’t work, though it is unclear why anybody ever thought it would and why so many companies have gone in that direction. Are there any public relations strategies that still work? Are there any stances that companies should still be making?
The Eco-Green Stance Still Has a Dedicated Following
If you take the tact that you are doing what is best for the earth, rather than virtue signaling, then you may see some positive attention from an eco-green strategy. In some cases, people will offer very vocal support for whatever stance you take in the eco-friendly realm. Even Google states it has been carbon neutral since 2007.
Read more about the public relations strategies at Star Media Group.